Post by account_disabled on Dec 3, 2023 7:38:10 GMT
to track my productions since February 2021).Sometimes I run out of ideas It's frustrating because I constantly want to produce something new and bring you value.Fortunately, I'm not the only one with this problem.According to the Content Marketing Institute's annual content marketing study , 60% of B2B marketers say their biggest challenge is producing quality content regularly.You're not alone with this problem either because I solved it a long time ago!If like me, you think it would be great to never run out of content ideas .
good news I tell you that it's possible.In fact, it's v Europe Cell Phone Number List ery simple.7 original strategies for finding content ideasThese are 7 strategies I experimented with to consistently produce content (even when I sometimes ran out of ideas).Let's start with the first strategy that really comes from common sense.1) Find out what your audience wants firstContent marketing starts there: identifying
the problems of your personas and providing solutions through your content (articles, videos, etc.).If you are no longer sure what a buyer persona is , here is a quick definition:A buyer persona or marketing persona is a semi-fictional representation of your ideal customer, based on market research and real data about your current customers.Defining your buyer persona means
answering questions like:What are its sociodemographic characteristics? Age ? Sex? Family situation ? Job ? Activity area ?What are his interests?What are its objectives ? Ex.: “travel 4 times a year on a small budget”What are his challenges, problems, fears and frustrations? E.g.: “find the right destination, find accommodation where you can meet people”, “fear of going to the wrong place”, etc.Here is an example :In my case, I know that one of my personas is a woman who works as a community manager or social media manager.How do I know?I simply observed my group members and their responses to my questions posed before joining the group.I also observed the followers who interacted most often with my posts on social networks (Facebook, Twitter and LinkedIn).From there, I can easily put myself in her shoes and find out what she wants
good news I tell you that it's possible.In fact, it's v Europe Cell Phone Number List ery simple.7 original strategies for finding content ideasThese are 7 strategies I experimented with to consistently produce content (even when I sometimes ran out of ideas).Let's start with the first strategy that really comes from common sense.1) Find out what your audience wants firstContent marketing starts there: identifying
the problems of your personas and providing solutions through your content (articles, videos, etc.).If you are no longer sure what a buyer persona is , here is a quick definition:A buyer persona or marketing persona is a semi-fictional representation of your ideal customer, based on market research and real data about your current customers.Defining your buyer persona means
answering questions like:What are its sociodemographic characteristics? Age ? Sex? Family situation ? Job ? Activity area ?What are his interests?What are its objectives ? Ex.: “travel 4 times a year on a small budget”What are his challenges, problems, fears and frustrations? E.g.: “find the right destination, find accommodation where you can meet people”, “fear of going to the wrong place”, etc.Here is an example :In my case, I know that one of my personas is a woman who works as a community manager or social media manager.How do I know?I simply observed my group members and their responses to my questions posed before joining the group.I also observed the followers who interacted most often with my posts on social networks (Facebook, Twitter and LinkedIn).From there, I can easily put myself in her shoes and find out what she wants